As a rule of thumb, if a business is not growing by 10% year on year with its sales, over the medium term (3-5 years), then it is worth questioning the fundamentals of the way the business is being run, and particularly the quality of the marketing plan.
A periodic review of the most important drivers that are affecting the business is well worthwhile and an honest independent appraisal would be on great advantage because having a different perspective is always important. A different set of questions raised about the operation is nearly always beneficial in the context of the direction of the organisation.
Contact us to arrange a meeting to discuss the marketing plan within your company.
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